Has a celebrity ever inspired you to buy a product? If yes, then congratulations… to the company for they have established a successful Influencer Marketing campaign. Influencer Marketing has been in use for a long time, and it is not going out of trend anytime soon because of its success marathon.
What is Influencer Marketing?
It is a marketing technique which employs the efficient use of prominent figures to reach out to your targeted audience. The influencer can be movie stars, writers, journalists, doctors, or anyone who can persuade your potential buyers to go for your product/service.
Not Just Any Influencer
The most crucial step is when choosing the influencer. Having the wrong person endorse the product is a lethal blunder for any project. You simply can’t pitch Dwayne Johnson to sell baby’s diapers, right? That is unless you don’t want to be hilarious.
Types of Influencers:
Celebrity Influencers - Celebrities can bring huge traffic and sales to your business, because of the mountainous fan following. But they are also the hardest influencers to connect with because of their busy routine and heavy paychecks.
Authority Influencers - They are journalists, analysts, academicians, researchers, or any high profile individual/group who is authoritative to have a say about the product/service.
PR Influencers - These are the golden influencers whom the start-ups can focus on. Although media coverage isn’t a major growth driver, the press can kick-start your business, increase your brand value, and build trust among your customers.
Micro-Influencers - Micro Influencers are those with a minimal fan following - around a thousand. They are extremely effective when you are very specific about your targeted customers. Also, they can be reached quickly and often show promising engagement.
How can the Influencers help you?
Introducing a product with your influencer not only increases the reach of the product but also multiplies the trust. They can also market your product on various social media platforms to increase its relevancy.
Does it really work? Or is it just a speculation?
With an increasing number of people venturing online, it could be said that it has become much easier to reach out to your potential customers. Most of the businesses have switched to influencers, as the general public’s reliability on the ads has considerably decreased.
Positive reviews from the trusted source can drive sales to a new extent. That is why choosing the right influencer matters the most.
Be mindful of your budget and monitor the performance boost with every strategy. And strategize taking into account the trend of the market.
It is too soon to feel content just by the campaign. Follow your audience closely and solve the queries as soon as possible to give them a taste of your service. Keeping yourself engaged with your potential customers will reflect directly on your sales.
Marketing is not a one-day job. You have to be patient, formulate and execute the strategy, analyze the results, think of all the possibilities to improve your strategy and the impact they create, and then conclude with the suggestion of an expert on the influencer for at least a shimmer of success.